Retail Management / Third Edition

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TextPublication details: Financial Times - Pitman Publishing, 1996Edition: 3rdDescription: 278ISBN:

273634208

Summary: A basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. Preface, Retailing and the Consumer, The Retail Industry, International Retailing, The Retailing Environments, Segmentation, The Retail Mix, Store Location, Buying, Pricing, Personal Selling, Atmosphere and Layout, Administration, Financial Planning, Property and Location Development, Retailing and the Law, Bibliography, Case Studies, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.87 COX (Browse shelf(Opens below))	1	Available	9780000013415

A basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. Preface, Retailing and the Consumer, The Retail Industry, International Retailing, The Retailing Environments, Segmentation, The Retail Mix, Store Location, Buying, Pricing, Personal Selling, Atmosphere and Layout, Administration, Financial Planning, Property and Location Development, Retailing and the Law, Bibliography, Case Studies, Index.

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Retail Management / Third Edition