Competitive Retail Marketing / Dynamic Strategies for Winning and Keeping Customers
Competitive Retail Marketing / Dynamic Strategies for Winning and Keeping Customers
- Mcgraw Hill Book Company, 1991
- 236
A practical and comprehensive guide to formulating and implementing successful retail marketing strategy. Foreword, Acknowledgements, Introduction, Key Issues in Marketing Strategy, Understanding the Environment, Fitting the Company with its Environment, Key Issues in Managing Retail Markets, Index.
77075676
A practical and comprehensive guide to formulating and implementing successful retail marketing strategy. Foreword, Acknowledgements, Introduction, Key Issues in Marketing Strategy, Understanding the Environment, Fitting the Company with its Environment, Key Issues in Managing Retail Markets, Index.
77075676