Competitive Retail Marketing / Dynamic Strategies for Winning and Keeping Customers

Contributor(s):

Collins Andrew

Material type:

TextPublication details: Mcgraw Hill Book Company, 1991Description: 236ISBN:

77075676

Summary: A practical and comprehensive guide to formulating and implementing successful retail marketing strategy. Foreword, Acknowledgements, Introduction, Key Issues in Marketing Strategy, Understanding the Environment, Fitting the Company with its Environment, Key Issues in Managing Retail Markets, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/7 COL (Browse shelf(Opens below))	2	Available	9780000013422

A practical and comprehensive guide to formulating and implementing successful retail marketing strategy. Foreword, Acknowledgements, Introduction, Key Issues in Marketing Strategy, Understanding the Environment, Fitting the Company with its Environment, Key Issues in Managing Retail Markets, Index.

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Competitive Retail Marketing / Dynamic Strategies for Winning and Keeping Customers