Managing Innovation / Integrating Technological, Market and Organizational Change
Managing Innovation / Integrating Technological, Market and Organizational Change
- 3rd
- John Wiley & Sons, Ltd, 2005
- 582
This book is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. Managing For Innovation, Taking a Strategic Approach, Establishing Effective External Linkages, Building Effective Implementation Mechanisms, Creating the Innovative Organization, Assessing and Improving Innovation Management Performance, Index.
470093269
This book is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. Managing For Innovation, Taking a Strategic Approach, Establishing Effective External Linkages, Building Effective Implementation Mechanisms, Creating the Innovative Organization, Assessing and Improving Innovation Management Performance, Index.
470093269