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Strategic Industrial Marketing / Second Edition

Strategic Industrial Marketing / Second Edition - 2nd - Prentice Hall, 1989 - 378

This book emphasizes the importance of Marketing in identifying and satisfying customer needs. Marketing Principles and Practice, Characteristics of Industrial Markets, Buying Behavior, Market Research, Strategic Planning I, Strategic Planning II, Innovation Strategy, International Strategy I, International Strategy II, Communication Strategy, Strategic Challenges, Index.

ISBN: 138505209

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Strategic Industrial Marketing / Second Edition