Mediterranean College

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Strategic Industrial Marketing / Second Edition

Contributor(s): Material type: TextPublication details: Prentice Hall, 1989Edition: 2ndDescription: 378ISBN:
  • 138505209
Summary: This book emphasizes the importance of Marketing in identifying and satisfying customer needs. Marketing Principles and Practice, Characteristics of Industrial Markets, Buying Behavior, Market Research, Strategic Planning I, Strategic Planning II, Innovation Strategy, International Strategy I, International Strategy II, Communication Strategy, Strategic Challenges, Index.
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Books MC Athens Campus Library 658.8 CHI (Browse shelf(Opens below)) 1 Available 9780000014870

This book emphasizes the importance of Marketing in identifying and satisfying customer needs. Marketing Principles and Practice, Characteristics of Industrial Markets, Buying Behavior, Market Research, Strategic Planning I, Strategic Planning II, Innovation Strategy, International Strategy I, International Strategy II, Communication Strategy, Strategic Challenges, Index.

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