Marketing / A Global Perspective
Marketing / A Global Perspective
- Pitman Publishing, 1993
- 388
This book reflects the increasing integration of marketing and international marketing on a wide variety of courses. Preface, The Importance of Marketing, Understanding the Market, Developing Marketing Strategies, Marketing Challenges, Marketing Applications I: Services, Marketing Applications II: The Global Market, Marketing Implementation, Index.
273037935
This book reflects the increasing integration of marketing and international marketing on a wide variety of courses. Preface, The Importance of Marketing, Understanding the Market, Developing Marketing Strategies, Marketing Challenges, Marketing Applications I: Services, Marketing Applications II: The Global Market, Marketing Implementation, Index.
273037935