Marketing / A Global Perspective

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TextPublication details: Pitman Publishing, 1993Description: 388ISBN:

273037935

Summary: This book reflects the increasing integration of marketing and international marketing on a wide variety of courses. Preface, The Importance of Marketing, Understanding the Market, Developing Marketing Strategies, Marketing Challenges, Marketing Applications I: Services, Marketing Applications II: The Global Market, Marketing Implementation, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 CHE (Browse shelf(Opens below))	1	Available	9780000014887

This book reflects the increasing integration of marketing and international marketing on a wide variety of courses. Preface, The Importance of Marketing, Understanding the Market, Developing Marketing Strategies, Marketing Challenges, Marketing Applications I: Services, Marketing Applications II: The Global Market, Marketing Implementation, Index.

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Marketing / A Global Perspective