Strategic Marketing Management / Planning, Implementation and Control
Strategic Marketing Management / Planning, Implementation and Control
- 2nd
- Butterworth Heinemann, 1997
- 828
Foreword, Preface, Acknowledgements, Introduction, Where are we now? Strategic and Marketing Analysis, Approaches to Competitor Analysis, Where do we want to be? Strategic Direction and Strategy Formulation, Mission and Objectives, How might we get there? Strategic choice, Pricing Policies and Strategies, The Distribution Plan, Which way it the best? Strategic Evaluation, How can we ensure arrival? Strategic Implementation and Control, Appendix, Bibliography, Index.
75062244
Foreword, Preface, Acknowledgements, Introduction, Where are we now? Strategic and Marketing Analysis, Approaches to Competitor Analysis, Where do we want to be? Strategic Direction and Strategy Formulation, Mission and Objectives, How might we get there? Strategic choice, Pricing Policies and Strategies, The Distribution Plan, Which way it the best? Strategic Evaluation, How can we ensure arrival? Strategic Implementation and Control, Appendix, Bibliography, Index.
75062244