Strategic Marketing Management / Planning, Implementation and Control

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TextPublication details: Butterworth Heinemann, 1997Edition: 2ndDescription: 828ISBN:

75062244

Summary: Foreword, Preface, Acknowledgements, Introduction, Where are we now? Strategic and Marketing Analysis, Approaches to Competitor Analysis, Where do we want to be? Strategic Direction and Strategy Formulation, Mission and Objectives, How might we get there? Strategic choice, Pricing Policies and Strategies, The Distribution Plan, Which way it the best? Strategic Evaluation, How can we ensure arrival? Strategic Implementation and Control, Appendix, Bibliography, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.802 WIL (Browse shelf(Opens below))	1	Available	9780000015181

Foreword, Preface, Acknowledgements, Introduction, Where are we now? Strategic and Marketing Analysis, Approaches to Competitor Analysis, Where do we want to be? Strategic Direction and Strategy Formulation, Mission and Objectives, How might we get there? Strategic choice, Pricing Policies and Strategies, The Distribution Plan, Which way it the best? Strategic Evaluation, How can we ensure arrival? Strategic Implementation and Control, Appendix, Bibliography, Index.

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Strategic Marketing Management / Planning, Implementation and Control