Marketing Planning & Strategy / Sixth Edition
Marketing Planning & Strategy / Sixth Edition
- 6th
- Thomson Learning, 2000
- 930
This text focuses on building the strategic skills necessary to complete in the global economy by using a variety of analytical frameworks to demonstrate how companies formulate strategy, make strategic decisions, and implement strategy. Preface, Introduction, Strategic Analysis, Strategic Capabilities and Direction, Marketing Strategies, Marketing and the Concept of Planning and Strategy, Strategic Analysis, Understanding Competition, Scanning the Environment, Strategic Capabilities and Direction, Developing Marketing Objectives and Goals, Strategic Formulation, Strategy Selection, Portfolio Analysis, Strategy Implementation and Control, Marketing Strategies, Product Strategies, Pricing Strategies, Distribution Strategies, Promotion Strategies, Global Market Strategies, Cases, Index.
324014805
This text focuses on building the strategic skills necessary to complete in the global economy by using a variety of analytical frameworks to demonstrate how companies formulate strategy, make strategic decisions, and implement strategy. Preface, Introduction, Strategic Analysis, Strategic Capabilities and Direction, Marketing Strategies, Marketing and the Concept of Planning and Strategy, Strategic Analysis, Understanding Competition, Scanning the Environment, Strategic Capabilities and Direction, Developing Marketing Objectives and Goals, Strategic Formulation, Strategy Selection, Portfolio Analysis, Strategy Implementation and Control, Marketing Strategies, Product Strategies, Pricing Strategies, Distribution Strategies, Promotion Strategies, Global Market Strategies, Cases, Index.
324014805