Marketing Planning & Strategy / Sixth Edition

Contributor(s):

Jain Subhash C

Material type:

TextPublication details: Thomson Learning, 2000Edition: 6thDescription: 930ISBN:

324014805

Summary: This text focuses on building the strategic skills necessary to complete in the global economy by using a variety of analytical frameworks to demonstrate how companies formulate strategy, make strategic decisions, and implement strategy. Preface, Introduction, Strategic Analysis, Strategic Capabilities and Direction, Marketing Strategies, Marketing and the Concept of Planning and Strategy, Strategic Analysis, Understanding Competition, Scanning the Environment, Strategic Capabilities and Direction, Developing Marketing Objectives and Goals, Strategic Formulation, Strategy Selection, Portfolio Analysis, Strategy Implementation and Control, Marketing Strategies, Product Strategies, Pricing Strategies, Distribution Strategies, Promotion Strategies, Global Market Strategies, Cases, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/02 JAI (Browse shelf(Opens below))	1	Available	9780000015273

This text focuses on building the strategic skills necessary to complete in the global economy by using a variety of analytical frameworks to demonstrate how companies formulate strategy, make strategic decisions, and implement strategy. Preface, Introduction, Strategic Analysis, Strategic Capabilities and Direction, Marketing Strategies, Marketing and the Concept of Planning and Strategy, Strategic Analysis, Understanding Competition, Scanning the Environment, Strategic Capabilities and Direction, Developing Marketing Objectives and Goals, Strategic Formulation, Strategy Selection, Portfolio Analysis, Strategy Implementation and Control, Marketing Strategies, Product Strategies, Pricing Strategies, Distribution Strategies, Promotion Strategies, Global Market Strategies, Cases, Index.

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Marketing Planning & Strategy / Sixth Edition