The Essential Guide to Database Marketing
The Essential Guide to Database Marketing
- Mcgraw Hill Book Company, 1992
- 248
A Powerful book that will give you a sound working knowledge of a subject guaranteed to enhance and improve your marketing effectiveness, both now and in the future. Introduction, Acknowledgements, Setting the Scene: Where we are Now, How Database Marketing Can Develop Customers, How to Develop Your Database, Setting the Scene: Where we're Going, Bibliography, Glossary, Index.
77071573
A Powerful book that will give you a sound working knowledge of a subject guaranteed to enhance and improve your marketing effectiveness, both now and in the future. Introduction, Acknowledgements, Setting the Scene: Where we are Now, How Database Marketing Can Develop Customers, How to Develop Your Database, Setting the Scene: Where we're Going, Bibliography, Glossary, Index.
77071573