The Essential Guide to Database Marketing

Contributor(s):

Davies John M

Material type:

TextPublication details: Mcgraw Hill Book Company, 1992Description: 248ISBN:

77071573

Summary: A Powerful book that will give you a sound working knowledge of a subject guaranteed to enhance and improve your marketing effectiveness, both now and in the future. Introduction, Acknowledgements, Setting the Scene: Where we are Now, How Database Marketing Can Develop Customers, How to Develop Your Database, Setting the Scene: Where we're Going, Bibliography, Glossary, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/00285/574 DAV (Browse shelf(Opens below))	1	Available	9780000015372

A Powerful book that will give you a sound working knowledge of a subject guaranteed to enhance and improve your marketing effectiveness, both now and in the future. Introduction, Acknowledgements, Setting the Scene: Where we are Now, How Database Marketing Can Develop Customers, How to Develop Your Database, Setting the Scene: Where we're Going, Bibliography, Glossary, Index.

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The Essential Guide to Database Marketing