Strategic Marketing Problems / Cases and Comments
Strategic Marketing Problems / Cases and Comments
- 4th
- Allyn And Bacon, 1987
- 736
Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communications Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Strategy Reformulation: The Control Process, Linking Marketing and Corporate Strategy.
Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communications Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Strategy Reformulation: The Control Process, Linking Marketing and Corporate Strategy.
205103332
Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communications Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Strategy Reformulation: The Control Process, Linking Marketing and Corporate Strategy.
Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communications Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Strategy Reformulation: The Control Process, Linking Marketing and Corporate Strategy.
205103332