Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Strategic Marketing Problems / Cases and Comments

Contributor(s): Material type: TextPublication details: Allyn And Bacon, 1987Edition: 4thDescription: 736ISBN:
  • 205103332
Contents:
Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communications Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Strategy Reformulation: The Control Process, Linking Marketing and Corporate Strategy.
Summary: Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communications Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Strategy Reformulation: The Control Process, Linking Marketing and Corporate Strategy.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8 KER (Browse shelf(Opens below)) 1 Available 9780000015440

Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communications Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Strategy Reformulation: The Control Process, Linking Marketing and Corporate Strategy.

Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communications Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Strategy Reformulation: The Control Process, Linking Marketing and Corporate Strategy.

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