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Marketing / Concepts and Strategies Third European Edition

Marketing / Concepts and Strategies Third European Edition - 3rd - Houghton Mifflin Company, 1997 - 842

Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management.

Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management.

ISBN: 395790050

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Marketing / Concepts and Strategies Third European Edition