Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Marketing / Concepts and Strategies Third European Edition

Contributor(s): Material type: TextPublication details: Houghton Mifflin Company, 1997Edition: 3rdDescription: 842ISBN:
  • 395790050
Contents:
Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management.
Summary: Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8 DIB (Browse shelf(Opens below)) 1 Available 9780000015631

Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management.

Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management.

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