Marketing Communication Strategy 1988-99 / The Workbook produced jointly with the CIM for Diploma
Marketing Communication Strategy 1988-99 / The Workbook produced jointly with the CIM for Diploma
- Butterworth Heinemann, 1998
- 306
Preface, Acknowledgements, The Nature of Marketing Communications, Marketing Communications Strategy - an overview, The Theoretical Background to Marketing Communications, The Brand Personality, Managing the Marketing Communications Process, The Strategic Use of Market Research, The Strategic Development of Advertising, The Strategic Development of Direct Marketing, The Strategic Development of Sales Promotion, The Strategic DevelopmentPublic Relations, The Development of Corporate Image and Identity, Determining the Budget, International Considerations, Other Issues in Marketing Communications, Preparing for the Examination, Index.
Preface, Acknowledgements, The Nature of Marketing Communications, Marketing Communications Strategy - an overview, The Theoretical Background to Marketing Communications, The Brand Personality, Managing the Marketing Communications Process, The Strategic Use of Market Research, The Strategic Development of Advertising, The Strategic Development of Direct Marketing, The Strategic Development of Sales Promotion, The Strategic DevelopmentPublic Relations, The Development of Corporate Image and Identity, Determining the Budget, International Considerations, Other Issues in Marketing Communications, Preparing for the Examination, Index.
750640294
Preface, Acknowledgements, The Nature of Marketing Communications, Marketing Communications Strategy - an overview, The Theoretical Background to Marketing Communications, The Brand Personality, Managing the Marketing Communications Process, The Strategic Use of Market Research, The Strategic Development of Advertising, The Strategic Development of Direct Marketing, The Strategic Development of Sales Promotion, The Strategic DevelopmentPublic Relations, The Development of Corporate Image and Identity, Determining the Budget, International Considerations, Other Issues in Marketing Communications, Preparing for the Examination, Index.
Preface, Acknowledgements, The Nature of Marketing Communications, Marketing Communications Strategy - an overview, The Theoretical Background to Marketing Communications, The Brand Personality, Managing the Marketing Communications Process, The Strategic Use of Market Research, The Strategic Development of Advertising, The Strategic Development of Direct Marketing, The Strategic Development of Sales Promotion, The Strategic DevelopmentPublic Relations, The Development of Corporate Image and Identity, Determining the Budget, International Considerations, Other Issues in Marketing Communications, Preparing for the Examination, Index.
750640294