Marketing Communication Strategy 1988-99 / The Workbook produced jointly with the CIM for Diploma (Record no. 1566)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01824cam a22002054a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 16022 |
| 020 ## - ISBN | |
| ISBN | 750640294 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Marketing Communication Strategy 1988-99 / The Workbook produced jointly with the CIM for Diploma |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Butterworth Heinemann, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 306 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface, Acknowledgements, The Nature of Marketing Communications, Marketing Communications Strategy - an overview, The Theoretical Background to Marketing Communications, The Brand Personality, Managing the Marketing Communications Process, The Strategic Use of Market Research, The Strategic Development of Advertising, The Strategic Development of Direct Marketing, The Strategic Development of Sales Promotion, The Strategic DevelopmentPublic Relations, The Development of Corporate Image and Identity, Determining the Budget, International Considerations, Other Issues in Marketing Communications, Preparing for the Examination, Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Preface, Acknowledgements, The Nature of Marketing Communications, Marketing Communications Strategy - an overview, The Theoretical Background to Marketing Communications, The Brand Personality, Managing the Marketing Communications Process, The Strategic Use of Market Research, The Strategic Development of Advertising, The Strategic Development of Direct Marketing, The Strategic Development of Sales Promotion, The Strategic DevelopmentPublic Relations, The Development of Corporate Image and Identity, Determining the Budget, International Considerations, Other Issues in Marketing Communications, Preparing for the Examination, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Yeshin Tony |
| 9 (RLIN) | 2062 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000015655 | 2647 | 05/06/2025 | 658.802 YES | 1 | 05/06/2025 | 05/06/2025 |