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Market Research / A Guide to Planning, Methodology and Evaluation

Market Research / A Guide to Planning, Methodology and Evaluation - 2nd - Kogan Page Limited, 1999 - 240

What is Market Research, Applications, Planning Market Research, Desk Research, Qualitative Research, Quantitative Research, Samples, Questionnaire Design, Data Collection Methods, Product Testing, Data Analysis, Reporting, The Market Research Industry, Index.

What is Market Research, Applications, Planning Market Research, Desk Research, Qualitative Research, Quantitative Research, Samples, Questionnaire Design, Data Collection Methods, Product Testing, Data Analysis, Reporting, The Market Research Industry, Index.

ISBN: 749429178

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Market Research / A Guide to Planning, Methodology and Evaluation