Mediterranean College

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Market Research / A Guide to Planning, Methodology and Evaluation

Contributor(s): Material type: TextPublication details: Kogan Page Limited, 1999Edition: 2ndDescription: 240ISBN:
  • 749429178
Contents:
What is Market Research, Applications, Planning Market Research, Desk Research, Qualitative Research, Quantitative Research, Samples, Questionnaire Design, Data Collection Methods, Product Testing, Data Analysis, Reporting, The Market Research Industry, Index.
Summary: What is Market Research, Applications, Planning Market Research, Desk Research, Qualitative Research, Quantitative Research, Samples, Questionnaire Design, Data Collection Methods, Product Testing, Data Analysis, Reporting, The Market Research Industry, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.83 HAG (Browse shelf(Opens below)) 1 Available 9780000016034

What is Market Research, Applications, Planning Market Research, Desk Research, Qualitative Research, Quantitative Research, Samples, Questionnaire Design, Data Collection Methods, Product Testing, Data Analysis, Reporting, The Market Research Industry, Index.

What is Market Research, Applications, Planning Market Research, Desk Research, Qualitative Research, Quantitative Research, Samples, Questionnaire Design, Data Collection Methods, Product Testing, Data Analysis, Reporting, The Market Research Industry, Index.

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