The Marketing Research Process / Fourth Edition
The Marketing Research Process / Fourth Edition
- 4th
- Prentice Hall, 1995
- 380
Valuable contributions to the specialist applications and scope of Marketing Research. Preface, Acknowledgements, An Introduction to the Marketing Research Process, Exploring the Market and Data Search, The International Marketing Research Process, New Data Sources for Marketing Research, Research Design Procedure and Choices, Sampling in Survey Research, Questionnaire Design, Developing a Branded Product or Service, Establishing the Brand Identity and Pre-Testing the Whole, Modelling Techniques for Product Prediction and Planning, Segmenting Markets, The Media: Planning and Monitoring and Measuring, Quality Issues in Market Research, Index.
132028395
Valuable contributions to the specialist applications and scope of Marketing Research. Preface, Acknowledgements, An Introduction to the Marketing Research Process, Exploring the Market and Data Search, The International Marketing Research Process, New Data Sources for Marketing Research, Research Design Procedure and Choices, Sampling in Survey Research, Questionnaire Design, Developing a Branded Product or Service, Establishing the Brand Identity and Pre-Testing the Whole, Modelling Techniques for Product Prediction and Planning, Segmenting Markets, The Media: Planning and Monitoring and Measuring, Quality Issues in Market Research, Index.
132028395