The Marketing Research Process / Fourth Edition

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TextPublication details: Prentice Hall, 1995Edition: 4thDescription: 380ISBN:

132028395

Summary: Valuable contributions to the specialist applications and scope of Marketing Research. Preface, Acknowledgements, An Introduction to the Marketing Research Process, Exploring the Market and Data Search, The International Marketing Research Process, New Data Sources for Marketing Research, Research Design Procedure and Choices, Sampling in Survey Research, Questionnaire Design, Developing a Branded Product or Service, Establishing the Brand Identity and Pre-Testing the Whole, Modelling Techniques for Product Prediction and Planning, Segmenting Markets, The Media: Planning and Monitoring and Measuring, Quality Issues in Market Research, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/3 CRI (Browse shelf(Opens below))	2	Available	9780000016041

Valuable contributions to the specialist applications and scope of Marketing Research. Preface, Acknowledgements, An Introduction to the Marketing Research Process, Exploring the Market and Data Search, The International Marketing Research Process, New Data Sources for Marketing Research, Research Design Procedure and Choices, Sampling in Survey Research, Questionnaire Design, Developing a Branded Product or Service, Establishing the Brand Identity and Pre-Testing the Whole, Modelling Techniques for Product Prediction and Planning, Segmenting Markets, The Media: Planning and Monitoring and Measuring, Quality Issues in Market Research, Index.

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The Marketing Research Process / Fourth Edition