Advertising that Pulls Response
Advertising that Pulls Response
- Mcgraw Hill Book Company, 1990
- 370
Preface, Acknowledgements, Advertising that Pulls Response, How Advertising Works, Eight Kinds of Direct Response, What Makes People Respond, How to Plan - Enquiry Generation, How to Plan - Sell-of-the-Page, The Great Ad Gallery, What Makes a Good Ad, Media Planning and Buying, ''Non-Media'' Media, Finding and Using a Good Response Agency, Look into the Future, Contacts and Associations, Legislation and Standards, Index.
Preface, Acknowledgements, Advertising that Pulls Response, How Advertising Works, Eight Kinds of Direct Response, What Makes People Respond, How to Plan - Enquiry Generation, How to Plan - Sell-of-the-Page, The Great Ad Gallery, What Makes a Good Ad, Media Planning and Buying, ''Non-Media'' Media, Finding and Using a Good Response Agency, Look into the Future, Contacts and Associations, Legislation and Standards, Index.
77073207
Preface, Acknowledgements, Advertising that Pulls Response, How Advertising Works, Eight Kinds of Direct Response, What Makes People Respond, How to Plan - Enquiry Generation, How to Plan - Sell-of-the-Page, The Great Ad Gallery, What Makes a Good Ad, Media Planning and Buying, ''Non-Media'' Media, Finding and Using a Good Response Agency, Look into the Future, Contacts and Associations, Legislation and Standards, Index.
Preface, Acknowledgements, Advertising that Pulls Response, How Advertising Works, Eight Kinds of Direct Response, What Makes People Respond, How to Plan - Enquiry Generation, How to Plan - Sell-of-the-Page, The Great Ad Gallery, What Makes a Good Ad, Media Planning and Buying, ''Non-Media'' Media, Finding and Using a Good Response Agency, Look into the Future, Contacts and Associations, Legislation and Standards, Index.
77073207