Advertising that Pulls Response
Material type:
TextPublication details: Mcgraw Hill Book Company, 1990Description: 370ISBN: - 77073207
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 659.1 MCC (Browse shelf(Opens below)) | 1 | Available | 9780000016263 |
Preface, Acknowledgements, Advertising that Pulls Response, How Advertising Works, Eight Kinds of Direct Response, What Makes People Respond, How to Plan - Enquiry Generation, How to Plan - Sell-of-the-Page, The Great Ad Gallery, What Makes a Good Ad, Media Planning and Buying, ''Non-Media'' Media, Finding and Using a Good Response Agency, Look into the Future, Contacts and Associations, Legislation and Standards, Index.
Preface, Acknowledgements, Advertising that Pulls Response, How Advertising Works, Eight Kinds of Direct Response, What Makes People Respond, How to Plan - Enquiry Generation, How to Plan - Sell-of-the-Page, The Great Ad Gallery, What Makes a Good Ad, Media Planning and Buying, ''Non-Media'' Media, Finding and Using a Good Response Agency, Look into the Future, Contacts and Associations, Legislation and Standards, Index.
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