The Design of Advertising / Sixth Edition
The Design of Advertising / Sixth Edition
- 5th
- Wcb, 1989
- 454
Preface, The Advertising World, The Creative Process, Applying the Principles of Design, Layout Tools and Techniques, Layout Stages and Formats, What the designer Should Know About Production, Putting It into Words, Working with Type, Working with Art, Working with Color, Magazine Advertising, Newspaper Advertising, Broadcast Advertising, Direct-Mail Advertising, Posters and Displays, Permanence in Advertising Design, Careers, Assignments, Glossary, Bibliography, Index.
Preface, The Advertising World, The Creative Process, Applying the Principles of Design, Layout Tools and Techniques, Layout Stages and Formats, What the designer Should Know About Production, Putting It into Words, Working with Type, Working with Art, Working with Color, Magazine Advertising, Newspaper Advertising, Broadcast Advertising, Direct-Mail Advertising, Posters and Displays, Permanence in Advertising Design, Careers, Assignments, Glossary, Bibliography, Index.
697043746
Preface, The Advertising World, The Creative Process, Applying the Principles of Design, Layout Tools and Techniques, Layout Stages and Formats, What the designer Should Know About Production, Putting It into Words, Working with Type, Working with Art, Working with Color, Magazine Advertising, Newspaper Advertising, Broadcast Advertising, Direct-Mail Advertising, Posters and Displays, Permanence in Advertising Design, Careers, Assignments, Glossary, Bibliography, Index.
Preface, The Advertising World, The Creative Process, Applying the Principles of Design, Layout Tools and Techniques, Layout Stages and Formats, What the designer Should Know About Production, Putting It into Words, Working with Type, Working with Art, Working with Color, Magazine Advertising, Newspaper Advertising, Broadcast Advertising, Direct-Mail Advertising, Posters and Displays, Permanence in Advertising Design, Careers, Assignments, Glossary, Bibliography, Index.
697043746