The Design of Advertising / Sixth Edition (Record no. 1635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01444cam a22002174a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164014.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 16098 |
| 020 ## - ISBN | |
| ISBN | 697043746 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | The Design of Advertising / Sixth Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wcb, |
| Date of publication, distribution, etc. | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 454 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface, The Advertising World, The Creative Process, Applying the Principles of Design, Layout Tools and Techniques, Layout Stages and Formats, What the designer Should Know About Production, Putting It into Words, Working with Type, Working with Art, Working with Color, Magazine Advertising, Newspaper Advertising, Broadcast Advertising, Direct-Mail Advertising, Posters and Displays, Permanence in Advertising Design, Careers, Assignments, Glossary, Bibliography, Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Preface, The Advertising World, The Creative Process, Applying the Principles of Design, Layout Tools and Techniques, Layout Stages and Formats, What the designer Should Know About Production, Putting It into Words, Working with Type, Working with Art, Working with Color, Magazine Advertising, Newspaper Advertising, Broadcast Advertising, Direct-Mail Advertising, Posters and Displays, Permanence in Advertising Design, Careers, Assignments, Glossary, Bibliography, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Nelson Paul Roy |
| 9 (RLIN) | 2138 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000016348 | 2727 | 05/06/2025 | 659.13/24 NEL | 1 | 05/06/2025 | 05/06/2025 |