Advertising Promotion / Supplemental Aspects of Integrated Marketing Communications
Advertising Promotion / Supplemental Aspects of Integrated Marketing Communications
- 5th
- The Dryden Press, 2000
- 676
The Concept and Practice and Environment of Integrated Marketing Communications, Integrated Marketing Communications from the Customer's Perspective: Targeting and Communicating and Persuading, New Products and Brand Names and Logos and Packages and Point-of-Purchase Materials, Advertising Management, Sales Promotion Management, Public Relations and Sponsorship Marketing and Personal Selling, Glossary, Credits, Index.
The Concept and Practice and Environment of Integrated Marketing Communications, Integrated Marketing Communications from the Customer's Perspective: Targeting and Communicating and Persuading, New Products and Brand Names and Logos and Packages and Point-of-Purchase Materials, Advertising Management, Sales Promotion Management, Public Relations and Sponsorship Marketing and Personal Selling, Glossary, Credits, Index.
30211131
The Concept and Practice and Environment of Integrated Marketing Communications, Integrated Marketing Communications from the Customer's Perspective: Targeting and Communicating and Persuading, New Products and Brand Names and Logos and Packages and Point-of-Purchase Materials, Advertising Management, Sales Promotion Management, Public Relations and Sponsorship Marketing and Personal Selling, Glossary, Credits, Index.
The Concept and Practice and Environment of Integrated Marketing Communications, Integrated Marketing Communications from the Customer's Perspective: Targeting and Communicating and Persuading, New Products and Brand Names and Logos and Packages and Point-of-Purchase Materials, Advertising Management, Sales Promotion Management, Public Relations and Sponsorship Marketing and Personal Selling, Glossary, Credits, Index.
30211131