Advertising Promotion / Supplemental Aspects of Integrated Marketing Communications
Material type:
TextPublication details: The Dryden Press, 2000Edition: 5thDescription: 676ISBN: - 30211131
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
MC Athens Campus Library | 658.8 SHI (Browse shelf(Opens below)) | 2 | Available | 9780000016386 |
The Concept and Practice and Environment of Integrated Marketing Communications, Integrated Marketing Communications from the Customer's Perspective: Targeting and Communicating and Persuading, New Products and Brand Names and Logos and Packages and Point-of-Purchase Materials, Advertising Management, Sales Promotion Management, Public Relations and Sponsorship Marketing and Personal Selling, Glossary, Credits, Index.
The Concept and Practice and Environment of Integrated Marketing Communications, Integrated Marketing Communications from the Customer's Perspective: Targeting and Communicating and Persuading, New Products and Brand Names and Logos and Packages and Point-of-Purchase Materials, Advertising Management, Sales Promotion Management, Public Relations and Sponsorship Marketing and Personal Selling, Glossary, Credits, Index.
There are no comments on this title.