Public Relations / An Introduction Second Edition
Public Relations / An Introduction Second Edition
- 2nd
- Business Press, 2000
- 212
The ideal starting point for anyone who wants to understand how and why public relations work. Preface, Acknowledgements, Public Relations: What it is and Why do we Use it, Getting Firm There to Here, The Theoretical Framework, Planning for Results, Corporate Public Relations, Crisis Public Relations, Internal Communication, Community Relations and Sponsorship, Specialist Public Relations, Where do we Go From Here, Bibliography, Index.
1861525478
The ideal starting point for anyone who wants to understand how and why public relations work. Preface, Acknowledgements, Public Relations: What it is and Why do we Use it, Getting Firm There to Here, The Theoretical Framework, Planning for Results, Corporate Public Relations, Crisis Public Relations, Internal Communication, Community Relations and Sponsorship, Specialist Public Relations, Where do we Go From Here, Bibliography, Index.
1861525478