Public Relations / An Introduction Second Edition

Contributor(s):

Harrison Shirley

Material type:

TextPublication details: Business Press, 2000Edition: 2ndDescription: 212ISBN:

1861525478

Summary: The ideal starting point for anyone who wants to understand how and why public relations work. Preface, Acknowledgements, Public Relations: What it is and Why do we Use it, Getting Firm There to Here, The Theoretical Framework, Planning for Results, Corporate Public Relations, Crisis Public Relations, Internal Communication, Community Relations and Sponsorship, Specialist Public Relations, Where do we Go From Here, Bibliography, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.2 HAR (Browse shelf(Opens below))	1	Available	9780000016553

The ideal starting point for anyone who wants to understand how and why public relations work. Preface, Acknowledgements, Public Relations: What it is and Why do we Use it, Getting Firm There to Here, The Theoretical Framework, Planning for Results, Corporate Public Relations, Crisis Public Relations, Internal Communication, Community Relations and Sponsorship, Specialist Public Relations, Where do we Go From Here, Bibliography, Index.

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Public Relations / An Introduction Second Edition