Consumer Behavior / Advances and Applications in Marketing
Consumer Behavior / Advances and Applications in Marketing
- Prentice Hall, 1997
- 362
The book takes a questioning approach and draws strongly on published research. Preface, Introduction, Ideas and Explanations in Consumer Research, Consumer Patterns, Stationary Markets, Reasons for Purchase, Predicting and Explaining Action, Mechanisms in Coke and Consumption, Information Processing and Judgement, Applications, The Consumer as Shopper, The Response to Advertising, Bibliography, Index.
133593169
The book takes a questioning approach and draws strongly on published research. Preface, Introduction, Ideas and Explanations in Consumer Research, Consumer Patterns, Stationary Markets, Reasons for Purchase, Predicting and Explaining Action, Mechanisms in Coke and Consumption, Information Processing and Judgement, Applications, The Consumer as Shopper, The Response to Advertising, Bibliography, Index.
133593169