Consumer Behavior / Advances and Applications in Marketing

Contributor(s):

East Robert

Material type:

TextPublication details: Prentice Hall, 1997Description: 362ISBN:

133593169

Summary: The book takes a questioning approach and draws strongly on published research. Preface, Introduction, Ideas and Explanations in Consumer Research, Consumer Patterns, Stationary Markets, Reasons for Purchase, Predicting and Explaining Action, Mechanisms in Coke and Consumption, Information Processing and Judgement, Applications, The Consumer as Shopper, The Response to Advertising, Bibliography, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8342 EAS (Browse shelf(Opens below))	1	Available	9780000018137

The book takes a questioning approach and draws strongly on published research. Preface, Introduction, Ideas and Explanations in Consumer Research, Consumer Patterns, Stationary Markets, Reasons for Purchase, Predicting and Explaining Action, Mechanisms in Coke and Consumption, Information Processing and Judgement, Applications, The Consumer as Shopper, The Response to Advertising, Bibliography, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Consumer Behavior / Advances and Applications in Marketing