Marketing Insights from A to Z / 80 concepts every manager needs to know
Marketing Insights from A to Z / 80 concepts every manager needs to know
- John Wiley & Sons, Ltd, 2003
- 208
The most complete picture possible of what Marketing today is all about. Advertising, Change, Competitors, Creativity, Customers, Design, Direct Mail, Employees, Focusing and Niching, Goals and Objectives, Guarantees, Innovation, Leadership, Loyalty, Marketing Ethics, Markets, Media, Mission, Outsourcing, Positioning, Price, Profits, Quality, Sales Force, Selling, Strategy, Suppliers, Technology, Trends in Marketing Thinking and Practice, Value, Zest, Notes, Index.
471268674
The most complete picture possible of what Marketing today is all about. Advertising, Change, Competitors, Creativity, Customers, Design, Direct Mail, Employees, Focusing and Niching, Goals and Objectives, Guarantees, Innovation, Leadership, Loyalty, Marketing Ethics, Markets, Media, Mission, Outsourcing, Positioning, Price, Profits, Quality, Sales Force, Selling, Strategy, Suppliers, Technology, Trends in Marketing Thinking and Practice, Value, Zest, Notes, Index.
471268674