Marketing Insights from A to Z / 80 concepts every manager needs to know

Contributor(s):

Kotler Philip

Material type:

TextPublication details: John Wiley & Sons, Ltd, 2003Description: 208ISBN:

471268674

Summary: The most complete picture possible of what Marketing today is all about. Advertising, Change, Competitors, Creativity, Customers, Design, Direct Mail, Employees, Focusing and Niching, Goals and Objectives, Guarantees, Innovation, Leadership, Loyalty, Marketing Ethics, Markets, Media, Mission, Outsourcing, Positioning, Price, Profits, Quality, Sales Force, Selling, Strategy, Suppliers, Technology, Trends in Marketing Thinking and Practice, Value, Zest, Notes, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 KOT (Browse shelf(Opens below))	1	Available	9780000021342

The most complete picture possible of what Marketing today is all about. Advertising, Change, Competitors, Creativity, Customers, Design, Direct Mail, Employees, Focusing and Niching, Goals and Objectives, Guarantees, Innovation, Leadership, Loyalty, Marketing Ethics, Markets, Media, Mission, Outsourcing, Positioning, Price, Profits, Quality, Sales Force, Selling, Strategy, Suppliers, Technology, Trends in Marketing Thinking and Practice, Value, Zest, Notes, Index.

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Marketing Insights from A to Z / 80 concepts every manager needs to know