Designing Brand Identity / A Complete Guide to Creating, Building, and Maintaining Strong Brands
Designing Brand Identity / A Complete Guide to Creating, Building, and Maintaining Strong Brands
- 1st
- Wiley, 2003
- 234
An essential toolkit for branding and design firms, marketing and design students, and clients. Introduction, Brand Identity Needs, Brand Identity Fundamentals, Research and Analysis, Creating Strategy, Designing Brand Identity, Building Brand Identity, Managing Assets, Evolution, Merger, Creating the New, Appendices, Bibliography, Index.
471213268
An essential toolkit for branding and design firms, marketing and design students, and clients. Introduction, Brand Identity Needs, Brand Identity Fundamentals, Research and Analysis, Creating Strategy, Designing Brand Identity, Building Brand Identity, Managing Assets, Evolution, Merger, Creating the New, Appendices, Bibliography, Index.
471213268