Designing Brand Identity / A Complete Guide to Creating, Building, and Maintaining Strong Brands

Contributor(s):

Wheeler Alina

Material type:

TextPublication details: Wiley, 2003Edition: 1stDescription: 234ISBN:

471213268

Summary: An essential toolkit for branding and design firms, marketing and design students, and clients. Introduction, Brand Identity Needs, Brand Identity Fundamentals, Research and Analysis, Creating Strategy, Designing Brand Identity, Building Brand Identity, Managing Assets, Evolution, Merger, Creating the New, Appendices, Bibliography, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/27 WHE (Browse shelf(Opens below))	1	Available	9780000022301

An essential toolkit for branding and design firms, marketing and design students, and clients. Introduction, Brand Identity Needs, Brand Identity Fundamentals, Research and Analysis, Creating Strategy, Designing Brand Identity, Building Brand Identity, Managing Assets, Evolution, Merger, Creating the New, Appendices, Bibliography, Index.

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Κατάλογος Βιβλιοθηκών Mediterranean College

Designing Brand Identity / A Complete Guide to Creating, Building, and Maintaining Strong Brands