Marketing Communications / Contexts, Strategies and Applications
Marketing Communications / Contexts, Strategies and Applications
- 3rd
- Financial Times - Prentice Hall, 2002
- 792
This book uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to this subject. Introduction and Setting the Scene, Contexts, Strategies, Applications and Methods of Marketing Communications, Suggested Marketing Communications Plan for Porridge Matters.
273655000
This book uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to this subject. Introduction and Setting the Scene, Contexts, Strategies, Applications and Methods of Marketing Communications, Suggested Marketing Communications Plan for Porridge Matters.
273655000