Marketing Communications / Contexts, Strategies and Applications

Contributor(s):

Fill Chris

Material type:

TextPublication details: Financial Times - Prentice Hall, 2002Edition: 3rdDescription: 792ISBN:

273655000

Summary: This book uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to this subject. Introduction and Setting the Scene, Contexts, Strategies, Applications and Methods of Marketing Communications, Suggested Marketing Communications Plan for Porridge Matters.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/02 FIL (Browse shelf(Opens below))	1	Available	9780000023193

This book uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to this subject. Introduction and Setting the Scene, Contexts, Strategies, Applications and Methods of Marketing Communications, Suggested Marketing Communications Plan for Porridge Matters.

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Marketing Communications / Contexts, Strategies and Applications