Researching Tourist Satisfaction / Issues, Consepts, Problems
Researching Tourist Satisfaction / Issues, Consepts, Problems
- 1st
- Rouledge, 1995
- 318
An accessible introduction to both the theory and the practice of tourism research. Acknowledgements, Introduction, Research Values, Research Design - An Overview, Tourist Satisfaction - Concepts and Research Issues, Attitudes and Measurement, Qualitative Research, Quantitative Research and Questionnaire Design, The Implementation of the Questionnaire, Coding Data and Obtaining Descriptive Statistics, The Significance of Mean Scores, Analyzing Categorical Data, Correlations and Multiple Regression Analysis, Factors and Clusters, Final Words, Appendices, Notes, References, Index.
415101581
An accessible introduction to both the theory and the practice of tourism research. Acknowledgements, Introduction, Research Values, Research Design - An Overview, Tourist Satisfaction - Concepts and Research Issues, Attitudes and Measurement, Qualitative Research, Quantitative Research and Questionnaire Design, The Implementation of the Questionnaire, Coding Data and Obtaining Descriptive Statistics, The Significance of Mean Scores, Analyzing Categorical Data, Correlations and Multiple Regression Analysis, Factors and Clusters, Final Words, Appendices, Notes, References, Index.
415101581