Tourism Marketing and Management Handbook / Student Edition
Tourism Marketing and Management Handbook / Student Edition
- 1st
- Prentice Hall, 1995
- 558
A comprehensive reference source to crucial issues in tourism marketing and management, in a practical and user-friendly format. Preface, Introduction, The Tourism Environment, Structure, Regional and Public Sector Policies, Trends and Developments, Tourism Management, Strategic and Operational Management, Financial Management, Quality Management, Tourism Marketing, Consumer Behavior and Marketing Research and Segmentation, Managing the Marketing Mix, Strategic Marketing and Planning, Analytical Methods Applied to Tourism, Index.
134395301
A comprehensive reference source to crucial issues in tourism marketing and management, in a practical and user-friendly format. Preface, Introduction, The Tourism Environment, Structure, Regional and Public Sector Policies, Trends and Developments, Tourism Management, Strategic and Operational Management, Financial Management, Quality Management, Tourism Marketing, Consumer Behavior and Marketing Research and Segmentation, Managing the Marketing Mix, Strategic Marketing and Planning, Analytical Methods Applied to Tourism, Index.
134395301