Tourism Marketing and Management Handbook / Student Edition

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TextPublication details: Prentice Hall, 1995Edition: 1stDescription: 558ISBN:

134395301

Summary: A comprehensive reference source to crucial issues in tourism marketing and management, in a practical and user-friendly format. Preface, Introduction, The Tourism Environment, Structure, Regional and Public Sector Policies, Trends and Developments, Tourism Management, Strategic and Operational Management, Financial Management, Quality Management, Tourism Marketing, Consumer Behavior and Marketing Research and Segmentation, Managing the Marketing Mix, Strategic Marketing and Planning, Analytical Methods Applied to Tourism, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	338.4/791 WIT (Browse shelf(Opens below))	1	Available	9780000027894

A comprehensive reference source to crucial issues in tourism marketing and management, in a practical and user-friendly format. Preface, Introduction, The Tourism Environment, Structure, Regional and Public Sector Policies, Trends and Developments, Tourism Management, Strategic and Operational Management, Financial Management, Quality Management, Tourism Marketing, Consumer Behavior and Marketing Research and Segmentation, Managing the Marketing Mix, Strategic Marketing and Planning, Analytical Methods Applied to Tourism, Index.

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Tourism Marketing and Management Handbook / Student Edition