Sales and Marketing for the Travel Professional
Sales and Marketing for the Travel Professional
- Glencoe/ Mcgraw-Hill, 1995
- 192
Preface, Introduction, Travel as a Product, Marketing Principles, Market Planning, Preparation for Selling, Sales Style, Qualifrying the Client, Closing the Sale, Effective Telephone Selling, Making the Travel Sale, Selling Outside the Agency, Study Guide, Glossary of Travel Marketing Terms, Index, Photo Credits.
26808676
Preface, Introduction, Travel as a Product, Marketing Principles, Market Planning, Preparation for Selling, Sales Style, Qualifrying the Client, Closing the Sale, Effective Telephone Selling, Making the Travel Sale, Selling Outside the Agency, Study Guide, Glossary of Travel Marketing Terms, Index, Photo Credits.
26808676