Sales and Marketing for the Travel Professional

Contributor(s):

Foster Dennis L

Material type:

TextPublication details: Glencoe/ Mcgraw-Hill, 1995Description: 192ISBN:

26808676

Summary: Preface, Introduction, Travel as a Product, Marketing Principles, Market Planning, Preparation for Selling, Sales Style, Qualifrying the Client, Closing the Sale, Effective Telephone Selling, Making the Travel Sale, Selling Outside the Agency, Study Guide, Glossary of Travel Marketing Terms, Index, Photo Credits.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	338.4/791/02373 FOS (Browse shelf(Opens below))	1	Available	9780000027986

Preface, Introduction, Travel as a Product, Marketing Principles, Market Planning, Preparation for Selling, Sales Style, Qualifrying the Client, Closing the Sale, Effective Telephone Selling, Making the Travel Sale, Selling Outside the Agency, Study Guide, Glossary of Travel Marketing Terms, Index, Photo Credits.

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Sales and Marketing for the Travel Professional