Κατάλογος Βιβλιοθηκών Mediterranean College

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International Business Strategy

Contributor(s): Material type: TextPublication details: Pitman Publishing, 1995Description: 370ISBN:
  • 27360712
Summary: This book has been designed to help managers and aspiring managers to meet the challenges of international competition. Preface, Acknowledgements, Strategy and Process and Performance, Corporate and Business and Functional Strategies, The Internationalization Process, International Strategic Analysis, External Triggers to the Internationalization Process, Internal Triggers to the Internationalization Process, International Business Development, Restricted National Market Scope, International Market Entry and Development, International Regional Strategies, Worldwide Competitors, Bibliography, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.049 ELL (Browse shelf(Opens below)) 2 Available 9780000033192

This book has been designed to help managers and aspiring managers to meet the challenges of international competition. Preface, Acknowledgements, Strategy and Process and Performance, Corporate and Business and Functional Strategies, The Internationalization Process, International Strategic Analysis, External Triggers to the Internationalization Process, Internal Triggers to the Internationalization Process, International Business Development, Restricted National Market Scope, International Market Entry and Development, International Regional Strategies, Worldwide Competitors, Bibliography, Index.

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