Strategic Management / Awareness and Change: Second Edition
Strategic Management / Awareness and Change: Second Edition
- 2nd
- Chapman & Hall, 1993
- 760
The book explains the processes underlying the proactive formulation and implementation of strategies and demonstrates the importance of reacting quickly and effectively in a competitive and turbulent environment. Preface, Acknowledgements, The Strategy Process, Exploring Strategic Management, A Strategic Management Framework, Strategic Leadership and Decision Making, Culture and Values, Situation Assessment, Where are We Going?, How are We Going?, Analyzing Competition, What Causes a Company to Fail?, Situation Analysis, Where are Our Opportunities and Threats?, Marketing as a Strategic Resource, Operations as a Strategic Resource, People as a Strategic Resource, Finance as a Strategic Resource, Information as a Strategic Resource, Where is Our Competitive Advantage?, Changes in Corporate Strategy, Where Do We Want to Go?, What Strategic Alternatives are Available?, Growth Strategies: Diversification and Acquisition and Joint Venture, Recovery and Recession and Divestment Strategies, Management Buy-Outs, What Constitutes a Good Choice?, Strategy Implementation, Strategy and Structure, Resource Management and Control, Managing Change, Final Thoughts, Author and Subject Index.
412463407
The book explains the processes underlying the proactive formulation and implementation of strategies and demonstrates the importance of reacting quickly and effectively in a competitive and turbulent environment. Preface, Acknowledgements, The Strategy Process, Exploring Strategic Management, A Strategic Management Framework, Strategic Leadership and Decision Making, Culture and Values, Situation Assessment, Where are We Going?, How are We Going?, Analyzing Competition, What Causes a Company to Fail?, Situation Analysis, Where are Our Opportunities and Threats?, Marketing as a Strategic Resource, Operations as a Strategic Resource, People as a Strategic Resource, Finance as a Strategic Resource, Information as a Strategic Resource, Where is Our Competitive Advantage?, Changes in Corporate Strategy, Where Do We Want to Go?, What Strategic Alternatives are Available?, Growth Strategies: Diversification and Acquisition and Joint Venture, Recovery and Recession and Divestment Strategies, Management Buy-Outs, What Constitutes a Good Choice?, Strategy Implementation, Strategy and Structure, Resource Management and Control, Managing Change, Final Thoughts, Author and Subject Index.
412463407