The book explains the processes underlying the proactive formulation and implementation of strategies and demonstrates the importance of reacting quickly and effectively in a competitive and turbulent environment. Preface, Acknowledgements, The Strategy Process, Exploring Strategic Management, A Strategic Management Framework, Strategic Leadership and Decision Making, Culture and Values, Situation Assessment, Where are We Going?, How are We Going?, Analyzing Competition, What Causes a Company to Fail?, Situation Analysis, Where are Our Opportunities and Threats?, Marketing as a Strategic Resource, Operations as a Strategic Resource, People as a Strategic Resource, Finance as a Strategic Resource, Information as a Strategic Resource, Where is Our Competitive Advantage?, Changes in Corporate Strategy, Where Do We Want to Go?, What Strategic Alternatives are Available?, Growth Strategies: Diversification and Acquisition and Joint Venture, Recovery and Recession and Divestment Strategies, Management Buy-Outs, What Constitutes a Good Choice?, Strategy Implementation, Strategy and Structure, Resource Management and Control, Managing Change, Final Thoughts, Author and Subject Index.