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Sports Marketing / A Strategic Perspective

Sports Marketing / A Strategic Perspective - 3rd - Pearson - Prentice Hall, 2005 - 506

Business Perspective - Strategic Approach - Spotlight on Ethics - The Most Current Examples. Preface, Contingency Framework for Strategic Sports Marketing, Planning for Market Selection Decisions, Planning the Sports Marketing Mix, Implementing and Controlling the Strategic Sports Marketing Process, Index.

ISBN: 131440772

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Κατάλογος Βιβλιοθηκών Mediterranean College

Sports Marketing / A Strategic Perspective