Sports Marketing / A Strategic Perspective

Contributor(s):

Shank Matthew D

Material type:

TextPublication details: Pearson - Prentice Hall, 2005Edition: 3rdDescription: 506ISBN:

131440772

Summary: Business Perspective - Strategic Approach - Spotlight on Ethics - The Most Current Examples. Preface, Contingency Framework for Strategic Sports Marketing, Planning for Market Selection Decisions, Planning the Sports Marketing Mix, Implementing and Controlling the Strategic Sports Marketing Process, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	796/.06/98 SHA (Browse shelf(Opens below))	1	Available	9780000036681

Business Perspective - Strategic Approach - Spotlight on Ethics - The Most Current Examples. Preface, Contingency Framework for Strategic Sports Marketing, Planning for Market Selection Decisions, Planning the Sports Marketing Mix, Implementing and Controlling the Strategic Sports Marketing Process, Index.

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Sports Marketing / A Strategic Perspective